Desi Yoanita, Fanny Lesmana, Kartika B. Primasanti


As media develops as a primary source of health information, two questions remains: How people receive online media as a source of health education? and what group of people will tend to use online media intensively than others? Although government has provided various ways to fulfill people’s health needs has been considered a development on health policy in Indonesia, examining contemporary situation and current online media development reveals a need for exploring how people receive online media as health educator. This research study depicted how people from a certain background receive online media as health educator. Using a reception analysis, the research study has conducted through several processes of interview and observation with some selected informants. The research study revealed that different people from different background would receive online media as their health educator from different levels. From this research study, the researchers concluded that the three informants receive online media as their primary health educator. However, because of their educational, motivational, social and technological access, they performed different approach of receiving online media as their health educator.


Reception, health, educator, doctor, online media, google.

Full Text:



Baran, S., Davis, D. K. (2006). Mass communication theory: Foundation, ferment, and future. Bel-mont, CA: Thomson Wadsworth.

Chang, Y., Wong, F., & Park, M. (2014). A three-tier ICT access model for intention to participate online: A comparison of developed and develop-ing countries. Information Development, 02666 66914529294, first published on April 10, 2014. Retrieved from: A three-tier ICT access model for intention to participate online: a comparison of developed and developing countries

Hu, Y., Sundar, S. (2010). Effects of online health sources on credibility and behavioral intentions. Communication Research, 2010, 37(1), 105-132. Retrieved from:

Humpreys, S., Rodger, D., Flabouris, M. (2013). Understanding the role of medium in the control and flows of information in health communica-tion. Asia Pacific Media Educator, 2013, 23(2), 291-307. Retrieved from: http://ame.sagepub.

Jensen, and Jankowski. (1991). A Handbook of Quali-tative Methodologies for Mass Communication: London: Routledge

Jensen, and Jankowski. (2003). A Handbook of Quali-tative Methodologies for Mass Communication: London: Routledge

Kaye, K., Novell, M.K. (1994). Health practices and indices of a poor urban population in Indonesia part I: Patterns of health service utilization. Asia Pac J Public Health, 7(178). DOI: 10.1177/ 101053959400700306. Retrieved from: http://

Korda, H., Itani, Z. (2013). Harnessing social media for health promotion and behavior change. Health Promotion Practice, 2013,. 14(1), 15-23. Retrieved from:

Schiavo, R. (2008). The rise of E-Health: Current trends and topics on online health communications. Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing, 2008, 8(1), 9-18. Retrieved from: http://mmj.

Schiavo, R. (2007). Health communication: From theory and practice. San Fransisco, CA: Jossey-Bass.

Soal kesehatan, Indonesia tertinggal dari tetangga. (May, 2013). Retrieved from: http://health.

Thomson, R. (2012). Looking healthy: Visualizing mental health and illness online. Visual Communication, November 2012,. 11(4), 395-420. Retrieved from:

Orang Inggris Pilih Konsultasi ke 'Dokter' Google. (March, 2013). Retrieved from: http://www.


The Journal is published by The Institute of Research & Community Outreach - Petra Christian University. It available online supported by Directorate General of Higher Education - Ministry of National Education - Republic of Indonesia.

©All right reserved 2016.Scriptura, ISSN: 1978-385X

free web stats
View My Stats