STRATEGI IMPRESSION MANAGEMENT PRESIDEN JOKO WIDODO MELALUI KOMUNIKASI PROGRAM PRIORITAS PEMERINTAH DALAM AKUN YOUTUBE “PRESIDEN JOKO WIDODO”

Indira Siedharta, Inri Inggrit Indrayani, Vita Monica




Abstract


Impression management adalah suatu proses di mana seorang individu secara sengaja menggunakan komunikasi untuk menciptakan impresi yang diinginkan dari orang lain terhadap dirinya. Setiap individu melakukan impression management, tak terkecuali bagi seorang pemimpin, seperti Presiden Joko Widodo. Dalam penelitian ini, peneliti ingin mengetahui strategi impression management Presiden Joko Widodo melalui komunikasi program prioritas pemerintah dalam akun Youtube-nya, dengan menggunakan metode analisis isi kuantitatif. Peneliti melakukan koding terhadap pesan verbal (pernyataan yang diucapkan oleh Presiden Joko Widodo) yang ada di dalam 169 video sampel. Hasil penelitian ini menunjukkan bahwa strategi yang paling sering ditampilkan oleh Presiden Joko Widodo adalah strategi ingratiation, di mana ia ingin mendapatkan kesan sebagai pemimpin yang disukai. Strategi ini secara dominan ditunjukkan melalui indikator mengucapkan salam, terima kasih, serta menyatakan pernyataan yang bersifat humor.


Keywords


Strategi Impression Management, Presiden Joko Widodo, Youtube.

References


Bolino, M. C., & Turnley, W. H. (1999). Measuring impression management in organizations: A scale development based on the Jones and Pittman Taxonomy. Organizational Research Methods, 2(2), 187-206. [CrossRef]

Bolino, M. C., & Turnley, W. H. (2003). More Than one way to make an impression: Exploring profiles of impression management. Journal of Management, 29(2), 141-160. [CrossRef]

Eriyanto. (2011). Analisis Isi. Jakarta: Kencana Goffman, Erving. (1959). The Presentation of Self in Everyday Life. United States: Anchor Books. [CrossRef]

Holsti, Ole R. (1969). Content Analysis for the Social Science and Humanities. Massachusetts: Addison-Westley Publishing. [CrossRef]

Indrayani, Inggrit. (2016). Impression Management & Public Diplomacy Presented by The President of The Republic of Indonesia: A Comparative Analysis on The Image Management Strategy of SBY and Jokowi at APEC CEO Summit. Journal of Government & Politics, 7(3), 473-492. [CrossRef]

Jacquie, L’Etang. (2008). Public Relations Concepts, Practice and Critique. UK: SAGE Publications Ltd. [CrossRef]

Jones, E. E., & Pittman, T. S. (1982). Psychological Perspectives on the Self. London: Laurence Erlbaum Association. [CrossRef]

Kriyantono, Rachmat. (2014). Teori Public Relations Perspektif Barat & Lokal. Jakarta: Prenada Media Kencana. [CrossRef]

Lange, P. G. (2007). Publicly Private and Privately Public: Social Networking on YouTube. Journal of Computer-Mediated Communication, 13(1), 361–380. [CrossRef]

Lindwall, Magnus. (2004). Exercising the Self: On the Role of Exercise, Gender, and Culture in Physical Self-Perceptions. Sweden: Department of Psychology Halmstad University. [CrossRef]

Mulyana, Deddy. (2012). Ilmu Komunikasi Suatu Pengantar. Bandung: PT Remaja Rosdakarya. [CrossRef]

Nasrullah, Rulli. (2015). Media Sosial Perspektif Komunikasi, Budaya, dan Sosioteknologi. Bandung: Simbiosa Rekatama Media. [CrossRef]

Pollach, I., Kerbler, E. (2011). Appearing Competent: A Study of Impression Management in US and European CEO Profiles, Journal of Business Communication, 48(4), 355-372. [CrossRef]

Puspowarsito, H. A. H. (2008). Metode Penelitian Organisasi dengan Aplikasi Program SPSS. Bandung: Humaniora. [CrossRef]

Rosenberg, J. and Egbert, N. (2011). Online Impression Management: Personality Traits and Concerns for Secondary Goals as Predictors of SelfPresentation Tactics on Facebook. Journal of Computer-Mediated Communication, 17(1), 1–18. [CrossRef]

Strӧmbӓck, Jesper, & Kiousis, Spiro. (2011). Political Public Relations. New York: Routledge. [CrossRef]


Full Text: PDF

The Journal is published by The Institute of Research & Community Outreach - Petra Christian University. It available online supported by Directorate General of Higher Education - Ministry of National Education - Republic of Indonesia.

©All right reserved 2016.Scriptura, ISSN: 1978-385X

free web stats
View My Stats




Copyright © Research Center Web-Dev Team