REPRESENTASI WHITENESS DALAM FILM DOCTOR STRANGE
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https://doi.org/10.9744/scriptura.8.2.41-48Keywords:
Representasi, Whiteness, Semiotika, FilmAbstract
Penelitian semiotika pada film Doctor Strange yang mengalami perubahan jalan cerita serta pemerannya dilakukan dengan pendekatan kualitatif deskriptif untuk melihat penggambaran Whiteness sebagai permasalahan yang terjadi di masyarakat Amerika. Melalui analisis menggunakan kode-kode televisi John Fiske ditemukan bahwa film Doctor Strange mengukuhkan permasalahan Whiteness terkait hegemoni kulit putih atas kulit hitam. Secara intelektual dan akademik kulit putih lebih cerdas dan logis, dalam perekonomian kulit putih lebih kaya dan makmur, secara sosial kulit putih lebih diterima, dan dalam aspek politik kulit putih berpeluang lebih akan hak kekuasaan dibanding kulit hitam.
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