DOI: https://doi.org/10.9744/scriptura.9.2.51-58

KOMUNIKASI CSR PERUSAHAAN-PERUSAHAAN DI INDONESIA TAHUN 2017

Abraham Wahyu Nugroho

Abstract


Communication is essential for the success of CSR program. However, research on CSR communication is still limited. Therefore, this paper aims to describe content of communication through CSR report in Indonesia. This research uses quantitative content analysis method with NVivo 10 text analysis support. The population of this research is 47 annual reports from public companies that received Investment Award in 2017. The results of this study indicate that every company had more than one social responsibility issue. Social responsibility was not only for communities but also for employee and customer. Rationale of CSR in Indonesia was not clear. Most of companies run CSR program through charity activities.


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DOI: https://doi.org/10.9744/scriptura.9.2.51-58



Supported by:

The Journal is published by The Institute of Research & Community Outreach - Petra Christian University. It available online supported by Directorate General of Higher Education - Ministry of National Education - Republic of Indonesia.

©All right reserved 2016.Scriptura, ISSN: 1978-385X

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