Adaptive and Innovative Behavior of Public Relations Officers During the COVID-19 Crisis: Formulating the 5C Model. Scriptura, [S. l.], v. 15, n. 2, p. 107–119, 2025. DOI: 10.9744/scriptura.15.2.%p. Disponível em: https://scriptura.petra.ac.id/index.php/iko/article/view/28058. Acesso em: 26 jun. 2026.