Strategi Brand Activation Philips Lighting: Menciptakan Pengalaman Berkesan di Pesta Warga. Scriptura, [S. l.], v. 15, n. 2, p. 130–139, 2025. DOI: 10.9744/scriptura.15.2.%p. Disponível em: https://scriptura.petra.ac.id/index.php/iko/article/view/28545. Acesso em: 17 aug. 2026.