DOI: https://doi.org/10.9744/scriptura.8.1.1-6

PENELITIAN SEJARAH RELASI PUBLIK: KONSEP DAN METODOLOGI

Astri Yogatama

Abstract


Para sejarawan menggunakan penelitian sejarah untuk merekam praktik relasi publik yang pernah terjadi dalam berbagai konteks dari masa ke masa atau fokus pada kejadian tertentu. Namun demikian jumlah penelitian sejarah relasi publik tidak berkembang sepesat kebutuhan akan pengembangan konsep relasi publik maupun strategi komunikasinya, maupun jika dibandingkan dengan perkembangan ilmu sosial lainnya. Untuk itu dipandang perlu penelitian sejarah diaktifkan dalam ranah relasi publik, melalui beberapa tahapan dalam metodologinya. Tahapan itu meliputi penetapan fenomena relasi publik, perumusan masalah, penetapan hipotesa, penentuan metode penelitian, pengumpulan data, uji validitas dan reliabilitas, analisa data dan penyusunan laporan. Di balik keterbatasan penelitian sejarah dalam hal pengumpulan data primer dan subyektivitas sejarawan, diharapkan penelitian sejarah akan memberikan dasar pengembangan konsep baru dalam dunia relasi publik dan strategi komunikasi yang lebih komprehensif

Keywords


Penelitian Sejarah, Relasi Publik, Metodologi

Full Text:

PDF

References


Bates, D. 2006. Mini-me History: Public Relations from the Dawn of Civilization. Institute for Public Relations.

Bernays, E. 1923. Crystallizing Public Opinion, Live-right Publishing Corporation. New York.

Cutlip, S.M. 1995. Public Relations History: From the 17th to the 20th Century. Routledge.

Daymon, C. and Holloway, I. 2011. Qualitative Research Methods in Public Relations and Marketing Communications, Routledge. 2nd edition.

Dhani, R., Lee, T., and Fitch, K. 2015. Political Public Relations in Indonesia: A History of Propaganda and Democracy. Asia Pacific Public Relations Journal.Vol. 16. No.1.

Gardiner, P. (Ed.) 1974. The Philosophy of History. Oxford University Press. Oxford.

Given, L.M. 2008. The Sage Encyclopedia of Qua-litative Research Methods. Sage Publication.

Glesne, C. 2011. Becoming Qualitative Researchers. Pearson.

Joseph, Brian and Janda, Richard (Ed). 2008. The Handbook of Historical Linguistics. Blackwell Publishing. 2008.

L’Etang, J. 2004. Public Relations in Britain: A History of Professional Practice in the 20th Century. Lawrence Erlbaum Associates. Mahwah. NJ.

L’Etang, J.2008. Writing PR history: issues, methods and politics. Journal of Communication Mana-gement. Vol 12 No.4. pp 319-335

Simorangkir, D.N. 2009. Public Relations in Indonesia: History, Status, and Popular (mis) Percep-tions. Saarbruecken. Lambert Academic Publishing.

Suprawoto. 2018. Government Public Relations: Perkembangan dan Praktik di Indonesia. Kencana. Prenada Media Group.

Vos, Tim P. 2011. Explaining the Origin of Public Relations: Logics of Historical Explanation. Journal of Public Relations Research. 23:2. 119-140. DOI: 10.1080/1062726X.2010.504793

Yudarwati, G.A. 2014. Indonesia. In Watson, Tim (Ed). 2014. Asian Perspective on the Development of Public Relations: Other Voices. Palgrave Macmillan




DOI: https://doi.org/10.9744/scriptura.8.1.1-6



The Journal is published by The Institute of Research & Community Outreach - Petra Christian University. It available online supported by Directorate General of Higher Education - Ministry of National Education - Republic of Indonesia.

©All right reserved 2016.Scriptura, ISSN: 1978-385X

free web stats
View My Stats