ANALISIS PERILAKU PENCARIAN INFORMASI DI INTERNET MELALUI FITUR VISUAL SEARCH

Authors

DOI:

https://doi.org/10.9744/scriptura.11.2.96-104

Keywords:

Perilaku pengguna, pencarian infomasi visual, aktivitas digital

Abstract

Artikel ini menjelaskan tentang hasil pemikiran akademik yang mengangkat fenomena media komunikasi budaya visual dalam pencarian informasi di internet. Selama ini banyak penelitian tentang budaya visual lebih memfokuskan pada seni rupa dan media massa, masih sangat jarang yang mengangkat pada permasalahan aktivitas digital masyarakat dalam pencarian informasi visual di Internet (visual search engine – VSE). Jumlah informasi digital meningkat secara eksponensial, termasuk informasi visual. Penelitian ini menggunakan  metode kualititatif dengan studi literatur. Terbatasnya literatur yang mengulas tentang pencarian informasi melalui visual search engine memberikan kontribusi akan novelty terkait studi yang mengulas perilaku pengguna dalam melakukan proses pencarian. Data primer yang digunakan dalam penelitian ini adalah hasil-hasil penelitian tentang budaya visual dan mesin pencarian yang telah dipublikasikan pada jurnal-jurnal internasional berindex reputasi. Pola pencarian search engine secara umum dengan visual search engine memiliki perbedaan yang cukup signifikan, karena perbedaan fitur antara keduanya. Karena terbatasnya kajian terkait dengan perilaku pengguna dalam visual search engine, maka perlu dilakukan pengambilan data secara langsung untuk penelitian ke depan sehingga analisis terkait dengan pengguna visual search engine dapat lebih akurat.

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Published

2021-12-21