Analisis Framing Terhadap Pemberitaan Larangan Impor Pakaian Bekas (Thrifting) oleh Menteri Keuangan Purbaya pada BBC dan Kompas.com
DOI:
https://doi.org/10.9744/scriptura.15.2.153-162Keywords:
analisis framing, thrifting, kebijakan impor, media massa, konstruksi realitas sosialAbstract
Pemberitaan mengenai larangan impor pakaian bekas yang disampaikan oleh Menteri Keuangan Purbaya Yudhi Sadewa menimbulkan perdebatan publik dan dimaknai secara beragam oleh media massa. Perbedaan cara media membingkai isu ini berpotensi memengaruhi pemahaman dan sikap publik terhadap kebijakan pemerintah. Penelitian ini bertujuan menganalisis framing pemberitaan larangan impor pakaian bekas pada Kompas.com dan BBC. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan pendekatan analisis framing model Robert N. Entman. Data penelitian berupa teks berita yang dianalisis melalui unsur pendefinisian masalah, penentuan penyebab, penilaian moral, dan rekomendasi penyelesaian. Hasil penelitian menunjukkan bahwa Kompas.com membingkai kebijakan larangan impor pakaian bekas melalui pendekatan human interest dan konflik, dengan penekanan pada dampak sosial ekonomi terhadap pedagang kecil. Sebaliknya, BBC membingkai isu tersebut secara analitis dan struktural dengan menyoroti kompleksitas penegakan hukum dan sistem perdagangan. Pembahasan menunjukkan bahwa perbedaan framing dipengaruhi oleh ideologi media dan orientasi audiens. Penelitian ini menyimpulkan bahwa media berperan aktif dalam mengonstruksi realitas kebijakan publik. Peneliti disarankan agar pembaca bersikap kritis terhadap pemberitaan media dan pembuat kebijakan memperhatikan strategi komunikasi publik yang lebih komprehensif.
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