Pengembangan dan Analisis Strategi Retorika AI Chatbot dalam Persuasi Investasi Gen-Z: Multiple Case Study pada Perbankan Indonesia. Scriptura, [S. l.], v. 16, n. 1, p. 13–26, 2026. DOI: 10.9744/scriptura.16.1.13-26. Disponível em: https://scriptura.petra.ac.id/index.php/iko/article/view/33916. Acesso em: 4 aug. 2026.